The first release needs a follow-up.
Your product is running, but there’s plenty to improve. Pick what comes first, assign the work and get the next version ready.
- Choose the next improvements
- Assign work to your team
- Ship new versions
A game about starting your own company
Build your company.
Shape its future.
A simulator where you build and run your own startup. Launch products, hire your team and grow your company. 100% free.
Explore the game ↘
Create products
Hire talent
Ship improvements
Set prices
Run campaigns
Negotiate funding
Move offices
Equip your office
Host events
Compare banks
Study competitors
Build relationships
Follow the news
Rethink your strategyTrain your teamKeep your team motivatedManage costsManage loans
Sell your companyGo publicYour idea sounds good.
Now you have to make it work.
Find your first customers, get to know your team and put your earnings back into the company. The weeks keep passing while you decide what’s worth the money.
Make your
next move.
Hire someone brilliant, negotiate a funding round or try a different market. Explore the menu and see what you’ll be taking on.
You’re going to need some help.
There’s more work than you can handle in the garage. Compare candidates, discover their skills and make an offer that gets them on board.
- Search by role and experience
- Discover skills and personalities
- Negotiate an offer
Your next launch starts here.
Another idea could become another product. Pick its market and how it will make money, then track each product’s users, revenue and capacity.
- Create new products
- Compare users and revenue
- Manage capacity and product health
Let people know you exist.
Your product is ready for visitors. Choose where to advertise and how much to spend, then see whether the campaign was worth it.
- Choose marketing channels
- Set budgets and campaign length
- Check the results
The money comes with conditions.
An investor wants a stake in your company. Compare the offers and check what they want in return before you sign and start spending.
- Find investors
- Compare offers and terms
- Track who owns the company
You’ve outgrown the garage.
You need another desk, then another. Compare offices and rent to decide when the move is worth making.
- Explore the offices
- Compare desks and rent
- Move your team
Even the coffee has to be paid for.
Computers, servers, training, coffee… Equip the office and look after your team, deciding what you can afford now and what will have to wait.
- Buy equipment
- Add services and team benefits
- Compare costs and effects
That wasn’t in the plan.
An opportunity appears, or a problem catches you off guard. Weigh your options, make a call and deal with what follows.
- Respond to opportunities and incidents
- Choose how to handle them
- Follow commitments and consequences
A loan buys you some time.
You might need breathing room before the next release. Compare banks and loans, keep track of debt and decide which risks to cover with insurance.
- Compare banks and accounts
- Apply for funding
- Manage loans and insurance
Someone else wants your customers.
Your rivals are shipping products and raising money while you work. Follow their moves to defend your place or spot an opportunity when another company closes.
- Get to know your market’s rivals
- Follow launches, funding and closures
- Spot hiring opportunities
Make time for that coffee.
An investor, a journalist, another founder. Meet people, keep in touch and find someone who can help with what comes next.
- Arrange coffees, dinners and conferences
- Build your network
- Agree on advisory roles
Things happen outside the office, too.
Open the paper and see what’s changing in your markets. A story might give you a reason to do some research before sticking to the plan.
- Read the in-game news
- Find stories that affect your market
- Research new opportunities
You can still change direction.
If the product isn’t working out as you hoped, research your options. Try a different price or prepare a move to another market or business model.
- Commission market research
- Adjust your prices
- Change market or business model
Once the company is up and running
You decide when to call it a day.
Sell the company, go public or stay in charge. It’s up to you what happens to the business you’ve built.
A good idea
gets complicated.
First you’re picking a name. Before long, you’re negotiating a salary and working out whether you can afford the month ahead.
Your idea
Give your idea a name.
Pick a market, a product type and a name for your company. You have an idea; getting it off the ground is the first part of the game.
- Choose your market and product
- Create your company’s identity
- Prepare your first launch
Your product
You have customers. Keep them happy.
Users, revenue and reviews start coming in. Decide which improvement comes first and release new versions that give your customers reasons to stay.
- Develop and release new versions
- Improve quality, design and reliability
- Follow reviews and customer satisfaction
Your team
Your team has a life of its own.
Hire the people you need, negotiate their pay and get to know the person behind each profile. Training, motivation and a good conversation matter when there’s work to get done.
- Hire, pay and promote
- Develop your team’s skills
- Talk to your people and look after them
Your business
The bills won’t wait for success.
Charge a subscription, sell advertising or earn a commission. Adjust prices and business models while watching what comes in and what it costs to stay open.
- Choose how you make money
- Adjust prices and control costs
- Rethink the plan when you need to
Your funding
They want to invest in your company.
The offer is on the table. Read the terms and decide how much ownership to trade for cash, or whether you’d rather keep growing on your own revenue.
- Compare investment offers
- Decide how much equity to give up
- Fund growth with revenue, investment or loans
You’re outgrowing
the garage.
Every new hire needs a desk. Move from the garage to an office with more room, keeping one eye on the rent.
Garage
3 people€0/month
Launcher
5 people€800/month
Workspace
8 people€2,000/month
Office
12 people€8,000/month
MoreWork®
35 people€25,000/month
Coming soonComing soon
See you
in the garage.
Coming soon to iOS and Android.
Play in English or Spanish.