My Startup Story
Coming soon

A game about starting your own company

Build your company.
Shape its future.

Build and run your own startup. Launch products, develop your skills and compete with other players on the startup exchange. 100% free.

Download on theApp StoreComing soon
Explore the game ↘
Create productsHire talentShip improvementsSet pricesRun campaignsNegotiate fundingMove officesEquip your officeHost eventsCompare banksManage taxesFollow the newsRethink your strategyTrain your teamKeep your team motivatedManage costsManage loansSell your companyGo publicDevelop your skillsKeep your streakCompete in the PvP exchangeWork with AI

Your idea sounds good.
Now you have to make it work.

Find your first customers, get to know your team and put your earnings back into the company. The weeks keep passing while you decide what’s worth the money.

Make your
next move.

Hire someone brilliant, negotiate a funding round or try a different market. Explore the menu and see what you’ll be taking on.

What you learn changes what you build.

Research techniques across six skill branches and apply what you learn to your products. Choose improvements, assign people and resources, and follow the work through to the next release.

  • Develop your founder’s skills
  • Keep your knowledge between startups
  • Apply improvements and ship new versions

You’re going to need some help.

There’s more work than you can handle in the garage. Compare candidates, discover their skills and make an offer that gets them on board.

  • Search by role and experience
  • Discover skills and personalities
  • Negotiate an offer

Your next launch starts here.

Another idea could become another product. Pick its market and how it will make money, then track each product’s users, revenue and capacity.

  • Create new products
  • Compare users and revenue
  • Manage capacity and product health

Let people know you exist.

Your product is ready for visitors. Choose where to advertise and how much to spend, then see whether the campaign was worth it.

  • Choose marketing channels
  • Set budgets and campaign length
  • Check the results

The money comes with conditions.

An investor wants a stake in your company. Compare the offers and check what they want in return before you sign and start spending.

  • Find investors
  • Compare offers and terms
  • Track who owns the company

You’ve outgrown the garage.

You need another desk, then another. Compare offices and rent to decide when the move is worth making.

  • Explore the offices
  • Compare desks and rent
  • Move your team

Even the coffee has to be paid for.

Computers, servers, coffee and AI assistants. Equip your office, speed up development with Claude or Codex and compare their monthly fees before signing up.

  • Buy equipment and add services
  • Choose AI assistants and their plans
  • Compare costs and effects on work

That wasn’t in the plan.

An opportunity appears, or a problem catches you off guard. Weigh your options, make a call and deal with what follows.

  • Respond to opportunities and incidents
  • Choose how to handle them
  • Follow commitments and consequences

A loan buys you some time.

You might need breathing room before the next release. Compare banks and loans, keep track of debt and decide which risks to cover with insurance.

  • Compare banks and accounts
  • Apply for funding
  • Manage loans and insurance

Keep cash ready for tax day.

Your company’s location determines its tax profile. Check the quarterly estimate, see how much cash will remain and file your returns on time to avoid late-payment charges.

  • Check tax estimates and reserves
  • Review and pay quarterly tax returns
  • Enable automatic payments and track deadlines

You have someone to turn to.

Noa helps you make sense of your startup’s situation. Read her advice on cash, product, team and growth before choosing your next move.

  • Get advice for your current situation
  • Review risks and priorities
  • Revisit topics whenever you need them

Things happen outside the office, too.

Open the paper and see what’s changing in your markets. A story might give you a reason to do some research before sticking to the plan.

  • Read the in-game news
  • Find stories that affect your market
  • Research new opportunities

You can still change direction.

If the product isn’t working out as you hoped, research your options. Try a different price or prepare a move to another market or business model.

  • Commission market research
  • Adjust your prices
  • Change market or business model
Once the company is up and running

You decide when to call it a day.

Sell the company, go public or stay in charge. It’s up to you what happens to the business you’ve built.

Startup exchange · PvP

Your startup.
Against the others.

Enter the competition between players. Choose a ticker, publish your results and see where your startup ranks.

  • Compare revenue, valuation and growth.
  • Move through five leagues: Seed, Emerging, Traction, Expansion and Giants.
  • Browse separate tables by difficulty and game mode, with daily and weekly periods.

Rankings are published once a day at 00:00 UTC using the previous day’s data. Browse after creating your startup; participation is optional.

Spanish startup exchange screen showing the revenue leaderboard in the Expansion league
Startup exchange · Spanish interface, sample companies and scores

A good idea
gets complicated.

First you’re picking a name. Before long, you’re negotiating a salary and working out whether you can afford the month ahead.

Your idea

Give your idea a name.

Pick a market, a product type and a name for your company. You have an idea; getting it off the ground is the first part of the game.

  • Choose your market and product
  • Create your company’s identity
  • Prepare your first launch
Product category selection in My Startup Story
Your product

You have customers. Keep them happy.

Users, revenue and reviews start coming in. Decide which improvement comes first and release new versions that give your customers reasons to stay.

  • Develop and release new versions
  • Improve quality, design and reliability
  • Follow reviews and customer satisfaction
A product in development in the game's garage
Your team

Your team has a life of its own.

Hire the people you need, negotiate their pay and get to know the person behind each profile. Training, motivation and a good conversation matter when there’s work to get done.

  • Hire, pay and promote
  • Develop your team’s skills
  • Talk to your people and look after them
The game's talent recruitment screen
Noa, your guide
Your business

The bills won’t wait for success.

Charge a subscription, sell advertising or earn a commission. Adjust prices and business models while watching what comes in and what it costs to stay open.

  • Choose how you make money
  • Adjust prices and control costs
  • Rethink the plan when you need to
Business model selection in the game
Your funding

They want to invest in your company.

The offer is on the table. Read the terms and decide how much ownership to trade for cash, or whether you’d rather keep growing on your own revenue.

  • Compare investment offers
  • Decide how much equity to give up
  • Fund growth with revenue, investment or loans
An investment offer and company ownership in the game
Your CEO streak

Showing up has its rewards.

One decision today. Another tomorrow. Keep your streak going and earn money for your company without giving up equity. Miss a day and your streak starts again; your record and earned rewards stay on this device.

  • Complete the day through actual play
  • Play on 3 days a week to earn the weekly reward
  • Reach milestones of 3, 7, 14 and 30 consecutive days
Your CEO streak with a weekly calendar in a test game

You’re outgrowing
the garage.

Every new hire needs a desk. Move from the garage to an office with more room, keeping one eye on the rent.

A new office for every stage.
Garage

Garage

3 people€0/month

Launcher

Launcher

5 people€800/month

Workspace

Workspace

8 people€2,000/month

Office

Office

12 people€8,000/month

MoreWork®

MoreWork®

35 people€25,000/month

Coming soon
Coming soon
My Startup Story

See you
in the garage.

Available now on iOS. Android coming soon.
Play in English or Spanish.

Download on theApp StoreComing soon